GTM engineering for software, IT and professional services
We build the account research, data and workflows behind your commercial team, turning account changes, external sources and your CRM history into clear priorities and well-prepared follow-up.
How we spot new business opportunities.
Five illustrative examples for software, IT and service businesses.
Sources: public site code, version checks and your CRM
14 of these already have a contact in your CRM
Open with what you found on their site.
You run an agency that builds and maintains online shops. We look for signs of outdated platforms and code, combine them per shop and add what your CRM knows. New accounts and existing contacts both qualify; your team opens with specifics the owner can verify.
Your team knows the market and the offer. Getting the right account information in front of them is harder.
CRM history, reps' memories, websites, job postings. Gathered by hand, and differently by every rep.
Funding, new hires, tech stack: everyone buys the same data, so prospects hear the same opener.
Earlier conversations and existing relationships rarely reach the right person when they matter.
We help your team find companies and commercial openings it hasn't spotted yet, judge which deserve attention and turn them into focused action. Three capabilities that reinforce each other, from first discovery to daily follow-up.
Account intelligence
We map the segments and accounts that fit your offer, including companies that are not yet in your CRM. For each, we research why it fits, what is changing there and who is involved. Where you have CRM history, we add it. Your team gets a prioritised view of new and known accounts, with the reasoning behind every priority.
Signal-based outbound
We decide which developments matter for your offer and use them to choose who to approach, when, and about which need. A signal shapes a campaign only once it is accurate and relevant; if it falls short, we rethink the selection. We then research contacts, write the messages and, after your approval, run the campaign. Some accounts are better served by a personal call from their account manager.
Revenue infrastructure
We build the workflows that turn findings into follow-up: research and enrichment that feed your CRM, opportunities routed to the right colleague, follow-up tasks for the account owner, and GTM dashboards that show which accounts and opportunities are moving. Less collecting, copying and passing on by hand, in the tools your team already uses, from HubSpot and Salesforce to Pipedrive or Microsoft Dynamics.
We start with what you want to achieve, test the approach early, and build the result into how your team works.
A new market, new accounts or better reasons to engage. We combine your team's knowledge with outside research to decide where to look.
We check whether the information holds, matters for your offer and leads to a sensible next step, and refine as we go.
Account context for the right owner, a campaign or a workflow in your tools. Results and your reps' feedback shape the next round.
Working with your sales and BDR team
You bring knowledge of your market, customers and deals. We bring research, an outside view that challenges assumptions, GTM expertise and the build itself. Priorities are set together; your sales team leads every sales conversation.
Market discovery, account intelligence, outbound execution and operational workflows: four engagements, each built around a specific commercial or operational task. Clients are kept anonymous.
We identified online shops whose sites lacked an HTML sitemap: a gap the owner can verify in seconds and one an SEO agency can fix and measure. Every email opened with that finding for the shop in question. Across 3,100 emails, the campaign achieved an 8.79% reply rate and generated 33 qualified opportunities.
Read how the campaign workedWe researched 500 target accounts: their ERP and S/4HANA migration status, legacy EDI, leadership changes, acquisitions, hiring and technology stack. Each account was placed in one of three tiers based on the strength of the reason to reach out, with an opening angle and the relevant contacts. The result was a prioritised view of the target market, ready for outreach.
For a provider of healthcare market research fieldwork, we mapped research agencies across Europe and APAC, sourcing 906 from industry association directories. We split them into small agencies, fieldwork firms and large research groups, and wrote two email versions for each segment. Contacts missing a required personalisation field were held back, so every message that went out was complete.
Transport requests often arrive without the details a planner needs. Our prototype reads each incoming email, identifies what is missing and prepares one reply asking for all of it; a planner reviews and sends it. Tested on eight real customer emails, it found all 33 expected missing details.
Bob leads commercial strategy and new business, Adriaan GTM execution and delivery, and Wesley marketing, AI systems and software. You work directly with the people doing the work.
In the intro call we look at where your team's time goes, what you already know about your accounts and whether a system would help. If so, we outline what we'd build.
Book an intro callPrefer email? contact@clarityrev.com