Market
Start with the customers who fit.
We start from your customer profile. Won and lost deals back up the choice.
How we work
New customers, existing customers and deals in one approach.
What changes at a company helps marketing, sales and account management. That is why we connect research, campaigns and systems.
That is GTM engineering: turning your sales approach into working processes and systems.
Seven parts, one whole.
Start where it is needed.
Runs through everything
Changes and decisions
What is changing, and what do you do with it?
Market
Who fits, and what you offer.
Reaching new customers
Contact about what is happening.
Following up enquiries
With the right colleague, with context.
Open deals
Who else decides, what is outstanding.
Existing customers
Acquisitions, new contacts, usage.
Connects everything
Data and systems
Information with the right colleague, in your own tools.
Reaching new customers
Give buyers something to talk about.
Do buyers keep asking about implementation? Then that comes back in the article, the campaign and the sales conversation.
Following up enquiries
Follow up every enquiry properly.
Does an enquiry come from a customer's subsidiary? Then the account manager gets the history with it.
Open deals
Make the next step clear.
Does security still need to sign off? Then that goes in the deal plan, with an owner.
Existing customers
Don't forget your current customers.
Is usage dropping? Then we first look at seasonality and support requests, and only then at whether a conversation is needed.
Changes and decisions
Three questions for every change.
Example: a new office
What is changing?
A company opens an office in Germany. Is the source right, and does it fit your offer?
What is the relationship?
Is it already a customer, or is a quote in progress?
What is the next step?
Customer: the account manager gets the context. New company: we work out the right approach.
A change is a reason to look, not proof of need.
Data and systems
Information reaches the people who use it.
We build on your CRM and other tools. If something is missing, we add an integration or workflow. AI does well-defined work; a colleague reviews the exceptions.
Data you already have
- CRM: relationship and deals
- Orders: what the customer buys
- Conversations: questions and agreements
- Research: sources
Matched to the right company, with source and date
To the right colleague, with the trigger and next step
And the answer flows back.
What the colleague hears, we record.
Start with the work that needs to improve.
Every engagement has a fixed price. Afterwards your team takes over, or we keep running it.
Where does information get stuck?
Tell us which work could be better and which tools you use.